Vadim Kotelonikov innovaton guru author Innoball founder Innompic Games business trainer


Business success 360    Marketing    Internet Marketing


Social Media Marketing (SMM)

Brand marketing and gaining website traffic or attention through social media sites


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Social Media Age: New 7 Success Mantras

'Like' to be 'liked'... People is business... Create waves... More


Live Love to get more true 'likes' and true followers

Yes, 'likes' are extremely important these days. They are even vital for some people.

Just, while you are chasing 'likes', don't forget that LOVE is far more important because love is life.

True love inspires and makes you creative. Love also makes you more interesting for other people. People love lovers. People love to see sincere emotions, not sales techniques. People love to buy, but they hate to be sold. People buy into lovers and a love-driven business because their stories are born in their heart, not in a seller's mind.

So be passionate, be in love if you want to earn more true 'likes' and true followers, not fake ones... More



Inhale Love    Choose Love    Love To Live    Loving Creators    STAND OUT





Core Marketing Message (CMM)

For social media marketing, you must have an engaging short and creative marketing message that contains emotional content and n be repeated over and over.



Business Opportunities

Social media is quickly becoming the primary way content is shared. SMM refers to the process of brand marketing and gaining website traffic or attention through social media sites. Keep in mind however that the power of influencers in social networks is inherently dynamic. If you stop adding value to the community, your influence may wane quickly.



SMM programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet about an event, product, service, brand or company.

When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in ‘earned media’ rather than ‘paid media’.



Both small and large companies can use social networking sites as a promotional technique. They can create a local social community and advertise specials and deals there. Such messages encourage other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business earns brand visibility and promotes itself.


Ksenya Kotelnikova

Be remarkable − STAND OUT from the competition!

 Ksenya Kotelnikova




KoRe 10 Tips for Social Media Marketing


① Provide people with content that interesting; create attractive headlines.

Engage people, create a true community... More



Customer Engagement

Start with engaging your employees, especially those who understand customer needs and know what makes people buy. Employee engagement and customer engagement go hand in hand – engaged customers are built by engaged employees. Engaged employees become brand ambassadors, reach out to customers using social media tools, close more deals, and contribute more to overall customer satisfaction...  More 


Internet Marketing  >>  Strategies  >>  SMS  /  e-Mail     Earning Online





Case Studies CVCI

The online marketing strategy of Customer Value Creation International (CVCI )includes website optimization, content amplification, social media marketing, and influencer strategy... More

Case Studies OneShift

OneShift is an online jobs network for the casual, part time, shift work and flexible workforce. Workers can connect with friends via Facebook. This allows job seekers to see which businesses they may have a connection with and enables businesses to verify someone they are interested in... More