Vadim Kotelnikov    

Social Media Marketing (SMM)

Brand marketing and gaining website traffic or attention through social media sites


Business e-Coach  Success 360  Kore 10 Tips


Social Media Marketing (SMM) Vadim Kotelnikov at Facebook Ten3 Business e-Coach at YouTube 1000ventures at Slideshare Vadim Kotelnikov at Google+ Exsamples of popular videos and presentations Social Mediam Marketing (SMM) major channels



Top 10 Tips Top 10 Tips

for Social Media Marketing



Customer-focused Website

Create Greater Value Online

How To Promote Your Website

Facebook: 10 Success Lessons


Knowing Customers

Customer Needs   What Makes People Buy

Cultural Differences

Listening To Customers >> Tips


Business Communication



Virtuoso Marketing

ICT-powered Marketing

e-Mail Marketing    SMS Marketing

Customer Engagement >> Top 10 Tips

Internet Marketing >> Strategies

Search Engine Optimization and Marketing

Content Marketing >> Attractive Headlines

Affiliate Marketing

Sell Dreams and Emotional Benefits

Focus of Emotional Drivers  >> Success Stories

Creative Marketing    Credibility Marketing

Empathetic Marketing

Business Opportunities

Social media is quickly becoming the primary way content is shared. SMM refers to the process of brand marketing and gaining website traffic or attention through social media sites.

The Tree of Online Success

SMM programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet about an event, product, service, brand or company.

When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in ‘earned media’ rather than ‘paid media’.

Both small and large companies can use social networking sites as a promotional technique. They can create a local social community and advertise specials and deals there. Such messages encourage other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business earns brand visibility and promotes itself.

Selling Is Problem Solving

Sell Benefits

Buzz Marketing

Buzz marketing is a word-of-mouth about your brand. Buzz travels in invisible networks. It's the aggregate of all informal communication about your particular product, service, or company at any point of time.

To benefit from buzz marketing, design your product and marketing activities in such a way that it will give people an opportunity to talk about your product or service. They don't necessarily need to recommend your business – they just need to mention it in their conversations... More

Revenue Models

The business in the new digital economy is evolving and companies are responding by inventing new revenue models. The accelerated development of the Internet, social networks and mobile devices is expanding the possibilities for revenue generation... More

Customer Engagement

Start with engaging your employees, especially those who understand customer needs and know what makes people buy. Employee engagement and customer engagement go hand in hand – engaged customers are built by engaged employees. Engaged employees become brand ambassadors, reach out to customers using social media tools, close more deals, and contribute more to overall customer satisfaction...  More



Case Studies CVCI

The online marketing strategy of Customer Value Creation International (CVCI )includes website optimization, content amplification, social media marketing, and influencer strategy... More

Case Studies OneShift

OneShift is an online jobs network for the casual, part time, shift work and flexible workforce. Workers can connect with friends via Facebook. This allows job seekers to see which businesses they may have a connection with and enables businesses to verify someone they are interested in... More


Gary Hamel innovation quotes

Online hierarchies are inherently dynamic. The moment someone stops adding value to the community, his influence starts to wane.

Gary Hamel