Starting from scratch can feel like a daunting task. There’s the feeling of needing to carve out a space for yourself in order to establish secure roots for yourself that looms over every dreamer. The universal formula for success is rather simple. You need but three things to get started in the right direction — honor, labor, and your tools.

You need all three if you want the kind of success that lasts. And this is especially true given the kind of world we move in today. Almost every market in every industry seems to be oversaturated. There are new ideas that sprout everywhere, like mushrooms in a forest.

And with every one of these hopefuls seeking a way to make their mark, it may seem nigh impossible to set yourself apart from the crowd. But even so, isn’t that the point of being a dreamer? To want to build something even when things, people, and situations may not agree with you.

So, you’re willing to work hard, you’re willing to do things the right way, now, these are your tools to make your mark:

A Captivating Brand Name

Nothing sets you apart from the crowd more thoroughly than your identity. For this, you need to be clear on what your business is, what its goals are, and why people should choose your brand over others. This then-startup, now established business, was a crowdfunded project that sought to create high-quality boots for honest prices. This is where having a good About Page becomes paramount.

A Google Business Page

Google is your primary medium to have your business marketed. We live in the digital age where we rely on the internet more than ever. There isn’t a single search engine that is more utilized than Google. Not only is your Google Business Page going to contain all the necessary information on your business, it’s going to help get your business indexed. This also allows potential customers to see citations about your business.

Citations are basically reviews, but instead of consumers writing them, as is the case with reviews, citations are made by platforms that enjoy a lot of credibility. They are, in a sense, the critics of the online business realm. And as you may have already surmised, they can either make or break your business. This is why citation auditing packages are a godsend for businesses online.

A Social Media Platform

We don’t just log on to social media anymore. We live in it. We all have avatars that we want to portray in a certain way. A business social media account is no different. The majority of people have social media accounts and it only makes sense to use these sites as marketing platforms and as a means to introduce your brand to as many people as you can.

What’s even better is that user data is often collected and used to determine what ads actually show up in a user’s feed. This means that traffic from social media platforms is often already filtered and they are most likely already interested in your brand and cause.

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