Don't sell products,
help your target beneficiaries
grow and shine!
Social Media Age: New
7 Success Mantras
'Like' to be 'liked'... People is business...
Optimize your site and
individual pages for your target audience, not for the
search engines. Apply the basics of effective search
engine optimization to each individual page. Inspire
organic inbound links by publishing unique and very
valuable content other sites would love to share with
Create valuable content
through a variety of channels consistently to establish
authority and gain trust with consumers. To create
attractive headlines, use the
MFB formula. Provide insight and/or
entertainment to build rapport with your audience and
develop a loyal following steadily.
how to write great stories and
amaze your audience.
Conduct webcasts and
webinars. Write a free e-book about issues of great
interest to your target audience...
Provide a positive
experience to users that are browsing via a mobile
device. Create mobile-friendly content. Take advantage
of mobile applications as a marketing resource.
Advertise on web pages specifically meant for access by
Stay consistent with your
core marketing message, but diversify your content, mix
it up, create a social content cocktail to achieve more
engagement and conversions from your social
channels. Create an e-group; lead
discussions on topics that can benefit your community;
offer your professional network a vibrant, useful
information resource all while driving traffic to your
Create videos of people
using your product and promote these videos via popular
Mimic the successful
marketing strategies of
and other great social media marketers...
Visitors and Influencers
Interact with your
Internet visitors. Use blogs. Run contests and giveaways
via your web site.
Get listed in news
stories. Get your company, service or product endorsed
by social media influencers to create leveraging and
amplification of your social media strategy.
Be creative while
package of their benefits of partnering with you.
Recruit webmasters to
place your banner ads or buttons on their own Web site
in exchange for a referral fee or commission from sales
when the customer has clicked the affiliate link to get
to your Web site to make a purchase or fill out a