Idea Management:

Fast Decision Making Techniques


Six Thinking Hats

A Tool for Proposal Analysis and Evaluation of Innovative Ideas


Vadim Kotelnikov, founder of 1000ventures - personal logo     Business e-Coach     Innompic Games icon

Vadim Kotelnikov



Chinese proverb

The participant's perspectives are clouded while the bystander's views are clear.

Chinese proverb


What Is the Six Thinking Hats Tool?

The Six Thinking Hats proposal analysis tool invented by Edward de Bono is particularly useful for evaluating innovative and provocative ideas.


Edward de Bono creativity advices quotes

You cannot look in a new direction by looking harder in the same direction.

Edward de Bono





While most of our thinking is adversarial, the six thinking hats technique overcomes these difficulties by forcing everyone to think in parallel.

As participants wear each hat white, red, yellow, black, green, or blue they all must think a certain way at the same time.

Six Thinking Hats / 6 Thinking Hats



Why Six Thinking Hats?

The method is a framework for thinking and can incorporate lateral thinking >>>

The Six Thinking Hats tool:

  • encourages Parallel Thinking

  • encourages full-spectrum thinking

  • separates ego from performance.

Many organizations all over the world use the Six Thinking Hats tool. Among its active users are British Airways, DuPont, Federal Express, IBM, Nippon Telephone and Telegraph, Pepsico, Polaroid, and Prudential Insurance.





A Proposal Analysis Tool

The proposal is read out and then everyone puts one the following hats in turn:

The White Hat is the information hat. This covers facts, figures, information needs and gaps. People can ask for more information or data to help analyze the proposal.

The Red Hat represents emotions. This covers intuition, feelings and emotions. People have to say how this proposal makes them feel emotionally: scared, threatened, excited, energized, etc. It is important to get the feelings expressed, as they can be hidden reasons why people would oppose or support a proposal.

The Yellow Hat is the hat of optimism. This is the logical positive: why something will work and why it will offer benefits. Everyone in turn has to say what is good about the proposal. Even if you think the idea stinks you have to find some good points and redeeming qualities about it.

The Black Hat is the pessimism hat. This is the hat of judgment and caution. Everyone has to find fault with the idea. Even if it was your idea and you are very proud of it you have to point out some drawbacks and disadvantages.

The Green Hat is the hat of growth and possibilities. This is the hat of creativity, alternatives, proposals, what is interesting, provocations and changes. Everyone has to suggest ways in which the idea could be adapted or improved to make it work better.

The Blue Hat is the process hat. This is the overview or process control hat. It looks not at the subject itself but at the 'thinking' about the subject. It is used to check if the process is working well. When you wear it, you discuss whether you are using the method in the most effective way.



SWOT Analysis: Questions To Answer

To gain an even broader picture, once you complete the SWOT Analysis, run through it again as though you are one of your competitors.

Obviously, you will have less inside information on this perspective, but flipping the point of view to another business owner with a different set of apparent strengths and weaknesses might give you some interesting insights... More




 Case in Point  "6 Thinking Hats" Method and Cultural Differences

The "Six Thinking Hats" might need to be slightly modified if it is to be used in different cultural environment.

For instance, in China, "wearing a green hat" means that your spouse is cheating on you. So it may be difficult for participants to think about growth and possibilities when they put a green hat on. The hat of "growth-and-possibilities" might need to have a different color in China.




 Major Dangers of the Need To Be Right All the Times

Techniques for Fast Idea Evaluation and Decision Making

Weighted Criteria  ●  \42 Perceptual Positions


Disney Creativity Strategy