VadiK teachings Vadim Kotelnikov

Business Idea Evaluation

4×2 Perceptual Positions

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

 

 
Switch Perceptual Positions to discover and see the whole picture  

Your perception of any idea or opportunity depends on the position from where you perceive it.

Perceptual positions is fast-idea-evaluation techniques that can help you gain new understanding through seeing things from different perspectives.

  

 

 
   

The Four Perceptual Positions

 

  

 
 

① Strategist

Does this idea scores high enough as per our weighted guiding principles?

What are the long term benefits of this idea?

Will it strengthen our sustainable competitive advantage?

How does it fit into our overall strategy?

Can we change our strategy to accommodate this idea, if required?

Are there synergy opportunities with other ideas, functions, processes, innovations or business units?

  

Strategic Thinking

7 Focus Areas

7 Principles

Key Elements

Framework

Proactive Futuring

Highersight

Futures Thinking

Examples of Proactive Futuring

  

 

 
 

② Entrepreneur

Will it help us create an extraordinary customer value?

Is it profitable?

What new amazing opportunities it may open?

Will it inspire and excite our people? How can we get everyone to buy in to the process?

When and how can we start?

What are the critical phases and milestones of the idea implementation process? How much should we invest in each phase? How much will we earn?

  

Entrepreneur

6+6 Drivers

Entrepreneurial Questions

Negative Optimist

Intrapreneur

Venturepreneur

9 Maxims of Venturing

  

 
 

③ Technologist

Can the idea actually be implemented?

What is the failure risk?

How the failure risk could be reduced?

What are the possible ways to implement this idea? What way is the fastest one?

What way is the cheapest one? What way is the most cost-effective one?

  

 
 

④ Salesperson

Will it differentiate us from our competitors in the eyes of our customers?

Will it open an entirely new market niche? What are the competitive offers available in the market?

How will the targeted customers react to this idea?

How can we make the idea more attractive to our prospective customers?

  

Marketing and Selling

Sell Dreams and Emotional Benefits

Selling to Six Thinking Hats

Venture Marketer

SWOT Marketing

  

 

 
   

The Two Attitudes

Temper your optimism with pessimism

 

  

 
 

① Optimist

Be enthusiastic about the possible upside of the investment in the idea. Search for advantages and opportunities.

What benefits it will offer?

Why our targeted customer will be happy to buy it?

Why will it work?

Why will the key stakeholders support the idea?

  

 
 

② Pessimist

Be skeptical and critical about all the different ways that your efforts and money can be lost. Search for faults, disadvantages and possible negative side effects.

What are the risks?

Why may the stakeholders dislike the idea?

Why will the customers reject it?

  

Know Enemies of Business

Enemies of Innovation

Play InnoBall simulation game

Benefits