Winning Customers

Customer Experience


Emotional Marketing   Case Studies

Chase the "share of heart" of your prospective customers

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo





Love breeds love love your customers and they will love you back  >>>


When you hit the emotions high on the right psychology, people feel genuinely happier and becomes more receptive to your brand

Today, you must be closer to and more personal with your targeted audience.

Have your marketing and sales representatives discuss your products and services with consumers because people are more emotionally bonded to a brand when they feel they are listened to by the company.

Emotional Marketing





Increasing Role of Emotional Marketing

The traditional way of marketing and advertising to purely sell is no longer as effective. A shift from information age to recommendation age, from conveying information to transferring emotions within a context of delivering information made emotional marketing a key element of customer-winning strategies.

Virtuoso Marketing  Download PowerPoint presentation, pdf e-book





Social Media Marketing (SMM)

For social media marketing, you must have an engaging short marketing message that contains emotional content and can be repeated over and over.



If you wish people to relate to your firm as a ‘human being’, not just another company, your company must create a character  You should be not just a solution provider, but a friend. Your advertising messages should look towards on how to touch the hearts of the consumers and businesses

Customer Value Proposition

Love for customer quotes Vadim Kotelnikov, differentiate from compeitors, photogram Irina, pigeons


Let your passion show and increase the impact of your message!

Believe in the importance of your subject and
be passionate about it!

People feel compelled to listen to passionate presenters and cannot help but give them their undivided attention.

Passionate Presenter Vadim Kotelnikov




Statislavski advice

In the language of an actor, to know is synonymous with to feel.

Konstantin Stanislavsky



22 Laws of Marketing: The Law of Heart (Emotion)

"They may forget what you said, but they will never forget how you made them feel."
~ Carl W. Buechner

Emotional marketing is better in many instances than rational marketing that focuses on product attributes... More

Empathetic Marketing


Vadim Kotelnikov advice quotes

Love for customers is the springhead of the cascade of innovations
and the river of
revenues >>>

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo   Business e-Coach   Innompic Games icon



Selling is a Transfer of Emotions

When you speak, make your listeners sense how strongly you believe in what you're saying. If you want people to give you their undivided attention, they must hear and see in you an unwavering commitment to your message.

Great Slogan: WOW Principle Case Studies

Your ad copy must trigger emotions that will inspire your prospects to buy your product. The stronger the emotional reaction, the more likely your prospects will buy. People often buy automatically on impulse when they become emotionally attached to a product.



Estee Lauder advice

If you don't sell, it's not the product that's wrong, it's you.

Estee Lauder



Highlight the Emotional Satisfaction Your Clients Will Get

Sell Benefits Download PowerPoint presentation, pdf e-book

Your marketing strategies depend on pleasing other people and solving their problems. No matter what your business is, if you are serving people, you must empathize with them. You need to be able to tap into the emotions that motivate them. Describe emotional gratification do your clients get from your services.

Example: Your clients feel "joy"; a sense of "pride" because they own something remarkable or have improved skills; "confidence" that they will do a great job; "relief" that they will more easily meet some challenging requirement; etc.



Statislavski advice

A thought prior to become a thought was a feeling.

Konstantin Stanislavsky



Use the Right Colors in Your Promotional Materials

Colors are strong emotional differentiator. According to the University of Loyola, Maryland, color increases brand recognition by a whopping 80%.

In addition, colors generate emotional reactions subconsciously... More


Set Godin advice

Relying too much on proof distracts you from the real mission – which is
emotional connection.

Set Godin



Make Your Customers Laugh

Why would people want buy from you if they don't enjoy doing so? Making what you have to sell fun to buy is simply taking the whole process one step further. "If you can make your customers laugh, and excite them with your vision of what life can be, they are not going to walk into your outlets, but run into them. Running a successful business should be fun for you, and there's every reason why you should be able to communicate that sense of fun to your customers. Certainly, if you aren't having fun, you probably aren't running a successful business," say James Essinger and Helen Wylie, the authors of The Seven Deadly Skills of Competing.



IDEO Tom Kelley creativity innovation quotes

If you leave out the emotional content, you may have the best specifications but people may not buy your product.

Tom Kelley




The New Role of Media and the New Word of Mouth (WoM)

Today, with different channels speeding up the process, marketing messages travel much faster. So does the word of mouth that used to be the slowest manner to spread a message across. 

Social Media Marketing: 10 Tips

Buzz Marketing Case Studies

The way we respond and react to feedbacks from the new media is no longer the same. Modern media engages the audience with the increasing use of emotions. Indirect selling rules. Marketing is increasingly about public relations. If you wish to achieve credibility, have your loyal supporters’ speak up for you and explore new channels to encourage that.






 Customer Success download PowerPoint slides


  Virtuoso Marketing  Download PowerPoint presentation, pdf e-book     Case Studies Emotional Marketing Success Story


Love Your Customers    White Marketing    Empathetic Marketing    Loving Customer Relationships   




Business e-Coach eRaritet

eRaritet is a Cimcoin-powered technology enabling authentication or rare digital images, both artistic and non-artistic.  eRaritet creates a new market of digital raritets ‒ various images such as photos, drawings, designs, collages, certificates, etc. Its emotional marketing strategy focuses on various emotional drives: what people want to be; what people want to do; and what people want to gain.


Emotional Marketing: Focus on Emotional Drivers of People - best practice eRaritet


e-Raritet also creates emotional buzz by organizing innovative artistic contests and auctions of eRaritets... More


Knowing Customers

Customer Needs    What Makes People Buy    Perceived Risks

Listening To Customers >> Tips

Marketing Strategies

Marketing Emfograpjics

Core Marketing Message (CMM)    Sell Benefits

Relationship Marketing    Experiential Marketing

Creative Marketing    Marketing To the Subconscious

Differentiation Strategy

Differentiating Ideas    4 Steps    Lessons from Winners

Positioning >> Koe 10 Tips >> 10 Commandments

Differentiating With Different Types of People


USP    Advertising Slogans >> Apples   Fun4Biz

People Skills

Emotional Intelligence    Emotions Determine Everything

Cultural Intelligence

Cross-Cultural Communication    Cultural Differences


Innompic Games  >>  Changing the World    Differentiated    Creation Show

Asian Home Gourmet Brand by Cerebos Pacific Ltd.

Burger King   Estee Lauder    Rich Dad    Buzz Marketing

Cimcoin-CimJoy Founders: Human Logo and Synergistic Auras




  1. The 22 Immutable Laws of Marketing, Al Ries, Jack Trout and Paul Temporal

  2. "The Seven Deadly Skills of Competing", James Essinger & Helen Wylie

  3. "Get Clear About Your Core Marketing Message," Martha Carnahan

  4. Branding in Asia, Paul Temporal

  5. "Developing a Culture for Diversity", Chris Speechley and Ruth Wheatley




 Empathetic MarketingEmfographicsLearning SWOT QuestionsKnowing PeopleEmotional IntelligenceListening To EmotionsObserve PeopleNLP Perceptual PositionsCustomer EngagementRelationship MarketingSelling Is Problem SolvingVadim KotelnikovRapportActive ListeningGreat SalespersonEmpathetic Marketing


Warren Buffett advice quotes

People shouldn't get emotionally involved with their stocks.

Warren Buffet