The parent organization should treat the project as and internal start-up or a spinout that, in a competitive environment, develops an outcome that supports the overall organizational strategy and, in particular, the corporate venture strategies,  and contributes to its sustainable competitive advantage.

Organizations should provide an enabling environment to empower the project manager to act as a CEO and thus to contribute his best to the corporate strategy. Apart from providing the necessary funding, the organization should shield the project manager from organizational restrictions, reward results, and exercise minimal control.

Many of these organizations will need to change their mindset, redefine their concept of organization, encourage intrapreneurahip, and loose controls in order to expand their capacity for speed. They should broaden their tolerance to mistakes and encourage entrepreneurial approaches not only verbally, but by creating conditions by which you can be an entrepreneur.