'Rich Dad': Marketing and Brand-Building Strategies and Practices

'Rich Dad': Marketing and Brand-Building Strategies and Practices

Don’t be addicted to money. Work to learn. Don’t work for money. Work for knowledge.

Robert Kiyosaki wrote many books, tens of millions of copies of which were quickly sold out. He is best known for his “Rich Dad, Poor Dad” brand, which he has branched out into not only numerous bestselling books, but also into board games, software games, audio programs and a monthly newsletter.

His story will help you to learn something new about how a brand can be built.

The only difference between a rich person and poor person is how they use their time.

Robert
Kiyosaki

"Consider this – investment books line the shelves of bookstores and the local library. And the investment advice that Robert Kiyosaki gives may not be much different than what’s available from virtually any local investment advisor. So why is the Robert Kiyosaki Rich Dad brand so successful? What separates him from the hundreds of other Investment-Related authors whose books barely go noticed?" ~ Dan Lok

Examples of Brand Management

Brand Appeal of Innompic Games

Strengths and Weaknesses of the "Meta" Name

Successful people ask questions. They seek new teachers. They’re always learning. They’re always growing. They’re always pushing.

Robert Kiyosaki

Compelling Title

The title of the book "Rich Dad, Poor Dad" intuitively makes it clear that the book tells in an entertaining way what you should and should not do to achieve financial well-being.

Brand Appeal

Example: HARMONY Games

Brand Ambassadors

The fear of being different prevents most people from seeking new ways to solve their problems.

Robert
Kiyosaki

It’s not what you say out of your mouth that determines your life, it’s what you whisper to yourself that has the most power!

Robert
Kiyosaki

Intriguing Style of Communication

It is a philosophy of life presented as a story with cleverly interspersed investment advice. Robert Kiyosaki communicates with his audience in a way no one else does. While other authors published their investment advice as guides that attracted few buyers, Rich Dad Poor Dad's intriguing title and engaging writing style attracted millions of people and created a huge market.

Positioning

10 Positioning Tips

Examples

Competitive Strategies

Competitive Disruption

In the real world, the smartest people are people who make mistakes and learn. In school, the smartest people don’t make mistakes.

Robert
Kiyosaki

Gamification

Robert Kiyosaki offers a product and service no one else does. His series of games, intended to help families play together and teach children financial concepts, are totally unique.

SuperGamification

InnoBall (Innovation Brainball) Entrepreneurial Simulation Game

It’s more important to grow your income than cut your expenses. It’s more important to grow your spirit that cut your dreams.

Robert
Kiyosaki

Greater Appeal

A powerful image appeals far better then robust performance. Of course, there are many financial gurus who can offer more in-depth and detailed advice to beginning investors. However, far more beginning investors decide to begin their self-education with "Rich Dad, Poor Dad." It's much more appealing, captivating, and engaging.

Advantages of Strong Brands

Brand Development

Brand Positioning

Brand Wisdom

Strategic Brand Management

Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success.

Robert
Kiyosaki

Robert Kiyosaki quotes

The trouble with school is they give you the answer, then they give you the exam. That’s not life.

Talk is cheap. Learn to listen with your eyes. Actions do speak louder than words. Watch what a person does more than what he says.

The size of your success is measured by the strength of your desire; the size of your dream; and how you handle disappointment along the way.

Robert
Kiyosaki

It’s easier to stand on the sidelines, criticize, and say why you shouldn’t do something. The sidelines are crowded. Get in the game.

Jump In!

Dance Up

The most successful people are mavericks who aren’t afraid to ask why, especially when everyone thinks it’s obvious.

Robert
Kiyosaki

Everyone can tell you the risk. An entrepreneur can see the reward.

Robert
Kiyosaki

Complaining about your current position in life is worthless. Have a spine and do something about it instead.

The more a person seeks security, the more that person gives up control over his life.

You’ll often find that it’s not mom or dad, husband or wife, or the kids that’s stopping you. It’s you. Get out of your own way.

If you want to be rich, you need to develop your vision. You must be standing on the edge of time gazing into the future.

Robert
Kiyosaki

Hoping drains your energy. Action creates energy.

Robert
Kiyosaki