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Examples of
Competitor De-positioning
Getting prospects think that you
are better
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De-positioning a
competitor is a strategic
marketing approach that
highlights a competitor's
weaknesses or gaps in their
offering, contrasted with your
own brand's strengths, to make
them less attractive to
customers. It focuses on
creating a "rescuer point,"
where your solution addresses a
specific critical shortcoming in
the market that competitors fail
to fill.
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Depositioning is about changing the
mindset of customers about competing
brands or products so that your
customers and prospects think that you
create greater value for them than your
competitors.
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Inventor
Author
Founder |
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Innompic Peace Prize
positioned
The
True
Peace
Way
no one
walked
before
The
Innompic
Peace
Prize
was
announced
after an
international
group of
experts
had
analysed
the
Nobel
Peace
Prize
practices
and
discovered
that it
was not
nurturing
true
peace in
the
World.
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Laughter is a
master key to success. It helps spread joy,
connect with others, remove tensions, learn
joyfully, heal diseases, and conquer
adversaries. |
VadiK |
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Inventor
Author
Founder |
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A
Joke about
Winning by De-positioning
Wise vs. Fast
A
farmer buys a new rooster to
replace his old one, and puts
him in the chicken coop...
The new rooster walks up
arrogantly to the old rooster
and says "out of the way old
man! These are my hens now. Your
time is done."
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The old rooster rolls his eyes.
"Alright, fine, I get it. I'm
old. But I still have some
living left to do, and won't
give up my hens so easily. There
is only room in this coop for
one of us. Let's settle it this
way: we race around the coop.
The winner stays, and the other
goes."
The young rooster agrees
to the challenge.
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The old rooster says "but
listen, I'm not the young cock I
once was. You have to give me a
5 second head start to make it
fair." The young rooster agrees
to these terms.
When race time comes, the young
rooster counts down to start it.
"3... 2...1... go!" The old
rooster takes off running,
giving it his all. After 5
seconds, the new rooster takes
off after him. As they round the
first turn of the race, the new
rooster is already about to
catch up to the old one, right
on his heels.
Then the farmer's wife shouted
to her husband: "Who did you
bring? He's chasing our old
rooster!"
The farmer grabs his shotgun,
and shoots the young rooster,
leaving only some blood and
feathers. He exclaims angrily,
"Damn it! That's the third gay
rooster I've bought this month!"
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