Digital marketing is the component of marketing that uses the Internet and online based digital technologies and digital media and platforms to promote products and services.

Digital marketing campaigns have become prevalent and increasingly incorporated into marketing plans as people increasingly use digital devices instead of visiting physical shops,

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Digital marketing campaigns employ combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, guest posts, campaign marketing, data-driven marketing, landing pages, e-commerce marketing, social media marketing (SMM) and optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games.

 

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Digital Marketing vs. Online Marketing

The extension to non-Internet channels, such as television and mobile phones, differentiates digital marketing from online marketing.

  

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