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How to Analyze Your Facebook Likes and Use the Data to Improve Engagement!



Social Media Marketing (SMM)



Analyzing your Facebook likes and using the data to improve engagement can be a valuable strategy to increase your social media presence and constructively bond with your audience. Below are a few steps to analyze your Facebook likes and leverage the data to improve engagement.

1. Look out for your Competitors:

The likes, aka the insights of your Facebook page, give you a lot of information which is very beneficial for your Facebook Business Page, and it is also a great way to compare your growth by looking at the insights of your and your competitor's page.





Find out about your competitors:

There are three kinds of posts on your insights that you will want to prioritize the most amongst the others, and these posts are mostly related to your competitor's posts, industry-related posts, and your post.




Here are a few more procedures to incorporate during your research:

▪ Discover them on Google: You can avail information from Google that best describes your industry, but only if you are not a local business. Finding key phrases related to your content can come in handy, and Google is the best and easiest place to search for it.

▪ Realize what your audience is interested in and who they follow: Explore other brands your audience likes to follow on Facebook and other social media platforms and note the things similar to your company.

Check and find out what your competitors are doing and once you've spotted your top competitors:

▪ Pick out your top five to seven competitors to gauge your efforts against your competitors.

▪ Collect details about your competitors, including the social networks they use, their follower count, how frequently they post, and lastly, what kind of engagement numbers they have.




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2. Accumulate your Data:

Now that you have gauged the benchmarks and know how your competition is doing, it's the best time to work and improve your things. Gather your data on your brand through your Facebook Insights for the next step.

The steps you should follow to obtain Facebook Insights are easy and simple. Simply go to the Facebook Page Manager and click on Insights.




Facebook insights is the default data range displayed for 28 days, but you can manage and control it according to your needs. By clicking on the overview tab of Facebook, you can download the data to analyze the Facebook platform and then export that data. Next is the part where you dig deep into your Facebook analysis after collecting data and can collect this data from the export page. It consists of three data types-

▪ Page data

▪ Post data

▪ Video data

All of this will help your outlook on your Facebook analysis.

3. Evaluate Your Facebook Page Data:

When you have gauged all the needed data, it is the best time to find the accurate number of engagements on your page. It is advisable to divide the page-level metrics and individual post performance into two parts.





First, look at page-level metrics. Then, we'll see other individuals post-performance.

When you're using your Facebook Page to drive traffic to your website, one of your most important KPIs (key performance indicator) is related to link clicks. Although if you want to build a community on Facebook, setting a KPI for engagement stats is the best.




Facebook Likes

Facebook likes to the number of people who press the like button on your posts. These likes are a very clear standard for how many people enjoy your social media content. Likes are those metrics that you should always focus on increasing, and it also shows that the content you are posting has some basic connection with your audience.





To see your page's overall likes, check out the Lifetime likes tab and the posts you are designated to check. To check out the preferences for specific days, you can identify them by using this data. By comparing the page data to your post data, you can locate particular posts that will result in a good response from the audience, which may coordinate an increase in page likes.

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You can use the Daily New Likes vs Daily New Unlikes tab to ascertain the net number of likes and unlikes of the day. One can also extract this post data to pinpoint which posts are not rolling with your followers.

Finally, you should look at the Where Your Page Likes Happen tab to get information regarding where people 'liked' your page. More than likely, no pun intended, most people liked your page directly, but several fans could've come from other sources, such as a Facebook button on your site. Knowing this is useful for connecting your digital marketing efforts across channels.

You can also take the help of FBPostLikes, which helps to increase your Facebook likes in a short time. You can choose the number of likes you want and slowly see your Facebook likes growing with ease.

Facebook page reach

Reach refers to the number of people who saw or interacted with your posts, including negative interactions, such as hiding or reporting posts for offensive content.





Facebook page engagement

The number of people who have clicked on your posts and not generated any stories are called engaged users, plus the number of unique people who created an account about your Page post. Facebook likes are a great metric to increase because it means people are creating their own amazing stories about your posts.

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4. Peruse Your Facebook Posts:

When looking at the performance of individual posts, we're going to analyze both reach and engagement metrics. Here's a breakdown of what each includes:

▪ Post Reach shares basic post statistics like impressions, engaged users, consumption and video views.

▪ Post Engagement shares basic engagement stats like active users, consumption and negative feedback.

The number of impressions is similar to reach but instead refers to the total views of the post. Of course, both metrics are important to focus on increasing, as the more people you reach, the more potential customers there are seeing your posts.

Look at the post-reach and identify spikes and peaks in the Reach column. You can also see the type of posts contributing to these likes along with their permalinks.

You can use the Facebook Impressions widget in the Facebook Pages Report to see patterns in organic, paid, and viral impressions and the number of people your content has reached. Break down the data to compare organic vs paid content impressions and get and measure the average by profile.

5. Ask Yourself the Right Questions

Now that you have some insights on properly interpreting data, use these questions to help guide your Facebook analysis.

What Kind of Messaging Familiarizes the Most?

A major reason to conduct a Facebook analysis is to determine which content performs the best. Then use that knowledge to guide your copywriting strategy and develop your "Midas touch".

You'll see a link to the Post Performance Report below the Facebook Top Posts widget. This dedicated report will help you understand how each post you've created has performed.

Choose from 90+ metrics to add to your report to ensure it's personalized to your success indicators. You can get as granular as "non-viral impressions" or "wow reactions". Then, click your key performance metric at the top to sort by the top-performing pieces of content. Study these posts to see what they all have in common.

6. What to Do After Checking Page & Post Data:

Every social media presence is different, so what works for one company may not work for another. Besides, it would be easy for potential customers to pick up on copycat behaviour and get turned off. Using the insights from your Facebook analysis, you can determine what types of content to publish and when. And with Sprout, you can schedule posts in advance and get immediate analytics showing your posts' performance.





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and it will work wonders.

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Wrapping up

Remember analyzing your Facebook likes is an ongoing process. You should regularly review and explore your data, experiment with new ideas, and adapt to your followers' changing and dynamic needs and preferences. Leveraging data-driven insights will constantly increase your Facebook engagement and build a thriving online community.