When my company does
strategic planning for
corporations, we begin with the premise that the whole purpose of the
exercise is to reorganize and reallocate people and resources to increase
the rate of return on equity, or capital invested in the business.
Invariably, this is done by emphasizing some areas and de-emphasizing
others, by allocating more resources to areas with higher potential return
and by taking away resources from those areas that represent lower potential
By developing or promoting newer and better products and services
and by discontinuing those products and services that are less profitable,
the company and all the people in it can channel their resources to maximize
Increase Your Return On Energy
In doing personal strategic
planning, the first thing you want to think about is increasing your
personal “return on energy,” rather than return on equity. You need to
realize that the most essential and valuable thing that you have to bring to
your work and to
are your abilities to think, act, and get results. Your earning ability –
which is a function of your education, knowledge, experience, and talents –
is your human capital, or your equity. And the way you use it will largely
determine the quality and quantity of your rewards, material and
psychological, tangible and intangible.
Define Your Values
The first step in personal
strategic planning is called “values clarification.” You ask yourself, “What
values and virtues do I most admire and wish to incorporate in to my
life?” If you wanted to discover your strengths in the work world, first you
would define your values as they apply to employment. Often, both companies
and individuals will choose values such as
respect for others, service, profitability,
Prioritize Your Values
In a similar vein, you could use
those values to define your position with regard to your work. You could
decide to plan your work life around the values of quality, excellence,
service profitability, and
innovation. There are dozens of values that you
can pick from, but whichever you choose, and the order of priority you place
on your choices, will determine your approach to your work.
Create a Mission Statement
Your next step in personal
strategic planning is to create
personal mission statement. This is a clear, written description of the
person you intend to be in your work life. I have found that this is often
even more important than setting specific financial or business goals. Once
you have decided how much you want to earn, you need to write out a mission
statement that describes the kind of person you intend to become in order to
earn that amount of money.
With a clear mission statement,
you have a series of organizing principles that you can use to guide your
career choices, your personal and professional development activities, and
your work schedule for each day.
This mission statement tells you the kind
of person you’re going to be in your interactions with the people whose
satisfaction will determine your career success. A clear mission statement
is also a definition of the areas in which you intend to become stronger in
order to achieve your goals.
The clearer you are about what
value and believe in, and what you stand for, the
happier and more effective you will
Here are three things you can do
immediately to put these ideas into action.
Resolve today to organize your life and work so that you are getting the
very greatest results and rewards possible from the investment of your
time and effort.
Write down a list of the values you consider
most important and organize them by priority. Use these values to guide
your life and work.
Write out your personal mission statement, a
description of the ideal person you would like to be in the future,
based on your values.
act every day the very best
way you know how. You will feel great about yourself.