To Be Different vs. To
Pearls of Wisdom
What others apprise, the same you want to,
what others avoid, the same you want to, that is why, you fail as
others, how ridiculous it is!
When we see men of a contrary character, we
should turn inwards and examine ourselves.
Never forget that only dead fish swim with
~ Malcolm Muggeridge
Do you want to spend the rest of your life
selling sugared water or do you want a chance to change the world?
Do not go where the path may lead, go
instead where there is no path and leave a trail.
~ Ralph Waldo Emerson
Glory may be fleeting, but obscurity is
Swim upstream. Go the other way. Ignore the
conventional wisdom. If everybody else is doing it one way, there's a
good chance you can find your niche by going in exactly the opposite
Do not follow the crowd. Ignore the market,
the crowd, and its fashions.
A ship in port is safe; but that is not
what ships are built for. Sail out to sea and do new things.
~ Grace Hopper
One machine can do the work of fifty
ordinary men. No machine can do the work of one extraordinary man.
~ Elbert Hubbard
Traditional Strategy versus Strategic Innovation
Assumes a rule-maker/taker
Assumes a rule-breaker (revolutionary)
Creativity Brings To Your Life?
a sense of self-worth and identity.
It brings a reward, satisfaction, pride and accomplishment.
Creativity celebrates the fact that you are different, by showing
you a sense of purpose and a sense of your uniqueness...
The Need To Be Different
Ask yourself, "What is possible?" and not,
"what is somebody else doing?"
No one gets ahead by copying the status quo or
imitating competitors. The concept of being unique or different is far more
important today than it was ten years ago. In the emerging
era of over-communication and hyper-competition, people are overwhelmed
by choice – choice of information, ideas, products, and services. In this
sea of choice, most customers have trouble making choices about buying
decisions. Choosing among multiple options is always based on differences,
implicit or explicit.
Two More Important
Ingredients of Success
Being different for different’s sake is not
enough. There must be real
in your project and it should be true to
The Secret of Winning in Life
The secret of winning in life lies in seeing
life differently – in its different shades and outcomes. "Life
becomes a path that leads to
do not value life as much as what they can do with it. For them life is not
a tedious journey from the womb to the tomb. It is a journey about crossing
milestones and looking forward to new ones."10
and New Survival Strategies
In today's tidal wave of global economic,
technological, and social change, that name of the game for you and your
organization is survival. You are not going to survive in this
alone. If you are going to
withstand relentless and constantly growing global competition, you
need to be different and
change the way of doing business. You have to give up the
old hierarchical, adversarial approach which wastes individual
talents and saps energy in unproductive conflict. Instead you need to
create a new management model, switch
from management to leadership,
build trust, drive
out fear of failure and create productive
partnerships in which everyone can offer their unique knowledge and
talents. If you know how to help your organization to do this, you can
make a decisive difference.6
“Contrarian wisdom” has often been the winning
approach and the key to
assumptions and avoiding “herd mentality” has led to many
discoveries and the emergence of
many groundbreaking philosophies, scientific breakthroughs, and business
innovations that have changed the world for
Ask Effective Questions
Open your mind to what is possible.
requires an inquisitive mind. "Fresh, creative thoughts don't grow in the
dry soil of mindless acceptance. Yet it is easy to go through your day
without calling anything important into question."8 Effective
learning questions can serve as a starting point for the assimilation of
"what if?" questions and develop "what-if" scenarios to
discover new opportunities
Become a Greater Value
To achieve a
360 success in all areas of
your life and
you must strive to create a greater – and unique! – value for people
around you. Just creating some value is not enough. You must be different.
You must become a star in their lives, so you must stretch...
In our desire to
think logically, we tend to organize everything into little
compartments and keep it there...
Take a Different View
It was by taking a different view of a
traditional business that major
To find a better
solution to the current practice, force yourself to
reframe the problem, to
break down its components and assemble them in a different way...
Lateral thinking is concerned with generation of new ideas. It is also
concerned with "breaking out of the concept prisons of old ideas."2...
Managing the Transition
It is not enough to be different.
Success comes through
and most people don't like change
because they don't like being changed.
If you want to be different, you must recognize that people might not like
or easily understand your new approach. For change to succeed, you'll have
to overcome their
to change. You must be able to
What if the most important key that has made the growth of Dell?
"I think the most important factor has been our
business model. The way we
provide our products and services to our customers has been radically
different from competitors," says
"Our success is due, in part,
to not just an ability but a willingness to look at things differently. It
is really dangerous if everyone in a company starts thinking the same way,"
Michael Dell5, the Founder of
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