Strategy

❶

Be a proactive market innovator, develop new market segments and create new market niches to build a high-growth business.

❷

Play strategic simulation games, such as INNOBALL and Innovation Chess, to strengthen your business case, business strategies, business model and innovation teams.

❸

Top management supports product innovation and new product development consistently and effectively.

Customer Focus

❹

Love what you do and love your customers, practice customer-focused innovation. Do conduct customer need identification research, but focus on creating new or higher desires. Solicit customer input prior to product idea generation.

❺

Empathize with and observe prospective customers to discover their hidden wants.

❻

Involve customers as partners and co-innovators in the process of new product development.

Innovation Process

❼

Establish a jazz-like innovation process ‒ provide a guiding structure and encourage improvisation.

❽

Establish weighted guiding principles (WGP) and encourage noble risk-taking, treat noble failures as stepping stones to success.

❾

Practice loose-tight leadership style; use effective inventive thinking and fast idea assessment techniques.

❿

Start small, build prototypes, beta test your new product, learn from market feedback and adapt.