Customer Value

Customer Service


3 Types of Customer Needs

Conscious    Unconscious    Unseeded

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim Kotelnikov









Conscious Customer Needs

To turn people on, you must, first, find out what they really want, and then, show them how to get it. Customer needs might be usual, unusual, or recurring. Besides, customer needs are not constant, they are dynamic.

To explore customer needs and wants, empathize with your customers, put yourself into their shoes to understand what problems they face and what they want. Examine also external market and competitive trends, ascertain potential needs and wants of each customer segment and character type, identify problems that customer cite, observe people to discover their unrealized needs.

Customer Experience

Customer Experience Management

Customer Service as Differentiator

Customer Relationship

Loving Customer Relationships


Vadim Kotelnikov advice quotes

To truly understand someone, you must become the person you want to understand.

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon





Unconscious Customer Needs

The subconscious customer needs are driven by powerful subconscious values that are quite different from conscious ones. The unconscious values are more basic with security, sexual harmony and honoring traditions toping the list.

Though the conscious mind is very important, many leading marketers believe that the future of marketing is about how to work with both the conscious and unconscious mind in concert. The subconscious mind of the consumer is the place where most purchasing decisions are made. Researchers say that the unconscious mind is processing 11 million more items per second than the conscious mind is.

How Our Mind Works

Subconscious vs. Conscious

Subconscious Values


Marketing to the Subconscious

Empathetic Marketing

Emotional Marketing


Unseeded Customer Needs

You deal with unseeded customer needs when you create a radically new product or service. In this case you don’t satisfy existing customer needs, you have to create new needs.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves,” advised Steve Jobs.

Create Customers

How To Marker Radical Innovations

Relationship Marketing






IDEO Tom Kelley creativity innovation quotes

Empathy means setting aside your opinion in order to learn what actually is true that people aren’t conscious of.  >>>

Tom Kelley


Henry Ford advice

If I had asked the public what they wanted,
they would have said a faster horse.  

Henry Ford

Ford Motor

Peter Drucker advice

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker



Akio Morita advice quotes Sony

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.  >>>

Akio Morita


Michael Dell advice

If we're smart enough and quick enough to listen to customer needs, we'll succeed.

Michael Dell

Dell Inc.