Systematic thinking within a constrained environment to come up with practical creative ideas for a new product.


 Invent a New Product: Six Powerful Thinking Tools

Sacrifice: Remove an important part of your product and try to find a new value for the invalid product.

Parasite Product: Remove a part from your product and replace it with an element from the environment.

Unification: The Unification tool is opposite to the Parasite tool. With Unification your product fulfills the functions of other products (e.g. edible birthday candles).

Multiplication: Create a virtual product and then go out to discover the benefits. A virtual product can be created by replacing a part of an existing product by a similar, but different one. This technique helps create surprising ideas and discover hidden needs that the customer didn't know about or couldn't communicate.

Division: Separate all the elements and then reorganize them in a new structure.

Breaking Symmetry: Identify the symmetries in your product and try to reorganize it by breaking the symmetries one after another in a systematic way.





"When you stick to conventional methods, you get conventional results." ~ Roni Horowitz