Brand
ambassadors, who are also
recognized as
opinion leaders,
can have a significant impact on
customer perception of brands,
influence the other individuals'
opinion.
Inspire vs. Hire
Brand ambassadors do what they have to do for
money, but they give they best − passionately − for a great purpose. Larger organizations tend to employ celebrities as brand ambassadors.
Missionary organizations
inspire
their vision-mates to become their passionate brand ambassadors.
Reciprocal Brand
Ambassadors
Reciprocal brand ambassadorship is a rapidly growing a form of
reciprocal
marketing in today's world influenced by
social networks.
Reciprocal Brand Ambassadors share
their positive great experience of dealing with each other with
their communities as
opinion
leaders to both promote outstanding practices and inspire new
partnerships.
