Glossary

  

Brand Transcendence

 

Business

 
 

Brand Transcendence refers to a concept in marketing where a brand evolves beyond its original product or service offerings to create a deeper emotional connection with consumers. This approach leverages marketing and advertising as vehicles for social change, aiming to foster loyalty, trust, and a community around the brand rather than just selling products.

  

 
 

Companies that achieve brand transcendence often engage in initiatives that resonate with societal values, thereby enhancing their reputation and customer relationships.

  

Strategic Brand Management

Love Your Customers

  

 
 

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
~ Warren Buffett

Transcendence is a state in which we look beyond our present concerns, heighten our awareness of the outside world, and feel a greater sense of connection as a result.

  

 
 

“Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth.”

~ Jim Mullen

  

Brand Appeal

Brand Appeal of Innompic Games

Brand Attributes

Value Mantra

Brand Consistency

  

 

 
   

Example of a transcendent brand

 

  

 
Vadim Kotelnikov

Innompic Games that turn the Earth to a Planet of Loving Creators are designed to make a positive impact globally for centuries ahead.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 
Brand Transcendence example: Innompic Planet of Loving Creators  

Innompic Games is a civilizational breakthrough.

Innompics are much more than a Blue-Ocean innovation,
it is
a Blue-Planet mega-innovation.