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What Is a Value Mantra
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Value
mantra encodes a lot of meaning in a short phrase. Usually, it is a 3-5 word shorthand encapsulation of your
customer-focused
intent that
may include one or two key points of
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difference
in it.
Value Mantra as
a Part of Your
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Corporate Culture
Corporate culture has many components, with what a company and its
employees value being one of the most important. Both
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top managers
and
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employees
are expected to live these values.
Employees expect the company to live these values, as well.
In contrast to most more elaborated and
formal mission
statements, simple value mantras have higher utility and often
become a daily part of company life. They help
leaders establish
guidelines, make decisions, hire people, and judge activities or
behaviors.
Value Mantra as
a Communication
Tool
Your value mantra is a powerful
communication and
positioning tool. It helps both your employees and customers to
understand what your company stands for.
How To Create a Great Value Mantra
Your value mantra must be a deeply
resonant piece of your company's DNA and a core
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guiding principle for
making strategic decisions and keeping your ship on course.
Examples of Value Mantras
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