Corporate sustainability
strategies can aim to take
advantage of sustainable revenue
opportunities, while creating a
great positive impact on on the
society and protecting the value
of business against increasing
energy costs, the costs of
meeting regulatory requirements,
changes in the way customers
perceive
brands and products, and the
volatile price of resources.
The widely practiced strategies
include: Innovation,
Collaboration, Process
Improvement, Green Procurement,
and Sustainability reporting.
Innovation focuses on a
company's ability to change its
products and services towards
less waste production and
sustainable best practices.
Collaboration is about
formation of networks and/or
strategic alliances with
similar or partner companies to
facilitate knowledge sharing and
propel innovation. The Global
Alliance of Innovation Leaders
for Sustainability (GAInS) is an
example of such collaboration.
Process Improvement is
essential to eco-business,
lean production, and
reduction in waste. Employee
awareness of company-wide
sustainability plan aids the
integration of new and improved
processes.
