Glossary Innovation   Tactical Innovation   Innovation Guru Innovation e-Coach     Definition  ▪  Goals  ▪  Methods  ▪  Tools  ▪  Examples       Tactical innovation refers to the development and implementation of new solutions and methods to address specific market challenges and/or gain near-term competitive advantage quickly. Marketing innovation is the most frequently type of tactical innovation. "Near-term competitive advantage" refers to a tactic and/or strategic business benefit that can be gained in the short term.     Tactical innovations are primarily soft innovations – they are often street-smart, serendipitous, and intuitive. → Example: How To Beat AI in Creativity   Soft Innovation vs. Hard Innovation Value Innovation     Tactical innovation emphasizes practical solutions driven by market practitioners, aiming to enhance competitiveness and adaptability in dynamic environments. This practice is part of a broader hierarchy of innovation and focuses on addressing challenges at the operational edge and sharing successful methods for wider application and/or scaling up.   If you create something unseen before, prepare to address challenges unmet earlier ~ Vadim Kotelnikov   Coaching by Example Mission-driven Innovator Impact Innovator Harmony Innovator UX Innovator Proactive Futurist Blue-Ocean Innovator     InnoBall (Innovation Brainball) is a strategic simulation game that helps prepare to win and invent real-time tactical innovations in response to real-world challenges during implementation of innovative solutions.