This practice is part of a broader hierarchy of innovation and focuses on addressing challenges at the operational edge and sharing successful methods for wider application and/or scaling up.

Soft Innovation vs. Hard Innovation

My beloved TACTICAL INNOVATIONS

Tactical innovations address specific market challenges and help gain near-term competitive advantage quickly.

They are primarily soft innovations – they are often street-smart, serendipitous, and intuitive.

Tactical innovations can be created every day, which is exactly what I do.

 Their continuous creation transforms the entire business into a vibrant and rapidly evolving organism.

~ Vadim Kotelnikov

"Near-term competitive advantage" refers to a tactic and/or strategic business benefit that can be gained in the short term.

Tactical innovations are primarily soft innovations – they are often street-smart, serendipitous, and intuitive.

→ Example: How To Beat AI in Creativity