Glossary Innovation   Tactical Innovation   Innovation Guru Innovation e-Coach     Definition  ▪  Goals  ▪  Methods  ▪  Tools  ▪  Examples       Tactical innovation refers to the development and implementation of new solutions and methods to address specific market challenges and/or gain near-term competitive advantage quickly. Marketing innovation is the most frequently type of tactical innovation.     "Near-term competitive advantage" refers to a tactic and/or strategic business benefit that can be gained in the short term. Tactical innovations are primarily soft innovations – they are often street-smart, serendipitous, and intuitive. → Example: How To Beat AI in Creativity   Soft Innovation vs. Hard Innovation Value Innovation Value-added Innovation     Tactical innovation emphasizes practical solutions driven by market practitioners, aiming to enhance competitiveness and adaptability in dynamic environments. This practice is part of a broader hierarchy of innovation and focuses on addressing challenges at the operational edge and sharing successful methods for wider application and/or scaling up.       Tactical Innovation vs. Strategic Innovation Unlike tactical innovation, strategic innovation focuses on making substantial breakthroughs or disruptions that transform the business and may produce a significant impact on its market and industry.     If you create something unseen before, prepare to address challenges unmet earlier ~ Vadim Kotelnikov   Coaching by Example Mission-driven Innovator Impact Innovator Harmony Innovator UX Innovator Proactive Futurist Blue-Ocean Innovator     InnoBall (Innovation Brainball) is a strategic simulation game that helps prepare to win and invent real-time tactical innovations in response to real-world challenges during implementation of innovative solutions.