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There are
two types of landing pages:
reference and transactional.
A
reference landing page presents
information that is relevant to the
visitor. The idea is to surround the
visitor with information about the
targeted product to convince him to take
action and get captured.
The
purpose of the transactional landing
page is to persuade a visitor to
take action by completing a transaction.
The goal is to capture as much
information about the visitor as
possible. The ultimate goal is to
convert the visitor into a customer.
Landing
pages often contain clear, concise
action-oriented headlines. A good
landing page explains the product offer
in a clear manner and places visual
emphasis on the value of the product or
service presented.
The
actions that a visitor takes on a
landing page is what determines an
advertiser's conversion rate and the
success of an advertisement. |
