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The Toughest
Stretch
Goal
Jack Welch
was told that Six Sigma, the quality program pioneered by
Motorola, could have a profound effect on
GE quality.
Although skeptical at
first, the GE Chairman initiated a huge campaign – in the GE Way, a way that
had never been done before – to infuse quality in every corner of the
company. Welch called six sigma the most difficult
stretch goal
GE had ever undertaken. Within four years, "we want to be
not just better in quality, but a company 10,000 times better than its
competitors," he announced. "We want to change the competitive
landscape by being not just better than our competitors, but by taking
quality to a whole new level. We want to make our quality so special, so
valuable to our customers, so important to their success that our products
become the only real value choice."
The Biggest
Opportunity
for Growth
Welch made an official announcement launching the quality
initiative at GE's annual gathering of 500 top managers. He
called the program "the biggest opportunity for growth, increased
profitability, and individual employee satisfaction in the history of our
company."
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