Top-line growth refers to the increase in revenue a company earns through its core business operations.

Top-line growth is the increase in revenue or gross sales by a company over a defined period and is used to indicate the financial strength of a business and its potential for growth in the future.

Head of Growth




Top-line vs. Bottom Line





The Top Line
refers to a company’s revenues or total sales.
The top line of an income statement refers to a company's revenue or gross sales before the deduction of operating costs. This line item reflects how much money a company has made during a certain operating period.

Growth hacking is a subfield of growth marketing focused on rapid top-line growth of a company.

The Bottom Line
represents a company’s net income after expenses have been deducted from revenues.
The bottom line of an income statement pertains to a company's net income, sometimes referred to as net earnings or net profits.

Customer Success 360


Business Growth Strategies

Revolutionary and Evolutionary Strategies

Right Focus

Revenue Model

Lean Enterprise


7 Routes to High Profits

80/20 Principle of Profit Growth




Sustainable business growth strategy is a practical approach to achieving top-line growth and bottom-line results.

Its two main sources are

① Low-Risk, Low Return (LR2) strategies

② High Risk, High Return (HR2) strategies

Business Success 360