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Much of the work of a successful
E-Commerce business involves
marketing products and services on the Internet,
often through a
company web site or in correspondence carried on by executives
and employees.
In the process of this
marketing activity, it is important to
protect your E-Commerce business’ IP.
Inadvertent disclosures can harm or even destroy your IP rights. This is because
under many national laws patent protection may not be granted if an invention
has been publicly disclosed even for a short period of time before filing the
patent application. Also, public disclosure of
trade secrets destroys their
protection as IP.
Before disclosing your IP on the Internet (see that
IP Audit you created under
Checklist Item #II), check with your legal advisor to make sure that you are not
inadvertently damaging an IP asset.
It is equally as important to avoid
disclosures of third party IP. Be careful in posting the inventions or works of
other companies on your web site; as noted above in Items #
III and
VI)
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