How To Achieve Customer Satisfaction: 7 Rules VadiK Inventor Author Founder     ① Empathize with your customers ② Reduce the risk for your customers, especially first-time buyers ③ Give your customers more than they expect ④ Personalize your offer and tailor it to your customer's needs ⑤ Care about your customers, build a customer-focused culture, provide great after-sales support ⑥ Listen to your customers, observe them using your product to understand what could be improved ⑦ Build loving customer relationships       "Don't treat customer satisfaction as a have-to-do work, treat it as a passionate, creative, exciting and rewarding journey. Articulated customer dissatisfaction is an entrepreneurial opportunity for value innovation." ~ Vadim Kotelnikov   Slides   Customer Success 360   Notes     Addressing Customer Dissatisfaction Problems       Average ecommerce return rates typically hover between 15% and 30%, which is roughly double the rate of brick-and-mortar stores. High marketplace return rates are primarily driven by clothing and shoes. The impact of customer dissatisfaction is huge. It extends much further than the monetary losses from returns.       The 5 Whys analysis applied to this scenario can help move from symptoms to root causes... More       Customer-focused Culture Service-Profit Chain Impact of Customer Satisfaction and Dissatisfaction Benefits of Customer Satisfaction Loving Customer Relationships Surprise Customers To Retain Them Measuring Client Satisfaction Customer Satisfaction Illusion and Trap