Satisfied customers stay
with the company longer and
deepen
their
relationship with company.
"The two most important words I ever wrote were on that first
Wal-Mart sign: "Satisfaction Guaranteed,"" said
Saw Walton, the founder of Walmart.
Exceptional
customer
service results in greater
customer
retention, which in turn results in
higher profitability.
Customer
loyalty is a major contributor to
sustainable profit growth because
it costs much less to
retain an
existing customer than to
attract a new.
Satisfied customers demonstrate more
trust towards company's
innovations and less
price sensitivity.
Happy customers
recommend company's
products or services to others.
