Care about your customers.
If you ignore your customers, they will very quickly ignore you, and
If you focus more attention towards post-acquisition
customer engagement, you will enjoy cumulative benefits: the customer
base, revenue and cash flow will keep increasing, while the pressure
off acquisition as the sole driver of growth will be taken off.
Show your existing customers more loving if you
want them to love you back. Word of mouth marketing can transform your
business if you give your customers a product they love and a delightful
experience. Long-term delighted customers will become your
proponents, doing lots of your marketing and sales work for you.
They will also be more forgiving if things go wrong.
Think beyond mere
customer service or
customer retention to generate greater benefits.
Strive to delight your customers throughout the entire relationship journey,
evoke positive emotions, love your customers to get them to love you.