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Synergize human passion and
imagination with awareness and
productivity of artificial
intelligence
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A lofty degree of
intelligence does not make genius.
Love, love, love, that
is the soul of
genius. |
Mozart |
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The task of a
writer is not to
solve the problem but to state the problem correctly. |
Anton
Chekhov |
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Companions, Not Competitors
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A human copywriter and
artificial intelligence (AI) are companions, not competitors.
AI-generated content is not memorable
because it lacks an emotional angle. It is soulless and can
engage those only who love to smell artificial flowers. |
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Yet, AI is a
great helper that can boost productivity of a human
copywriter. Human copywriters are far greater
engagers because they have heart and soul who can
talk with hearts and souls of readers. They can care
and empathize passionately.
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Copywriting
AIDA Model
AI-powered
Marketing |
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3 Tips for Synergizing Core
Competencies of Humans and AI
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①
Invite AI to write with you, not
for you. If you delegate
copywriting to soulless AI
altogether the tree of your
business will wither.
②
AI can create a rough first
draft. A person can use it as a
seed to grow into a fruit tree
creatively and passionately.
③
Use AI as a creativity booster.
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"Write little but impactfully.
Write in a way that makes your
audience want you to write more,
not less."
~
Vadim
Kotelnikov |
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Give AI keywords or
a topic and ask it to generate an essay you could
edit and refine in your style and voice.
After having
edited and refined the text,
ask yourself: Is it pure gold or gold sand?
Remove
all sand, if any. |
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