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Creative Experiments
with
Artificial Intelligence (AI)
as a
Writer
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The
Summary
of the results of creative
experiments with
artificial intelligence (AI) as
a
writer
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How To Craft Content That
Doesn't Sound Like A Robot
By: Ryan Deiss, Co-Founder &
CEO, DigitalMarketer
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Have you ever read an
AI-generated article and
thought, "Wow, this sounds like
it was written by a toaster that
achieved sentience"?
Yeah, it ain't pretty.
Herewith, I'm handing you my
5 favorite tips for using
ChatGPT to create content so
good, people will think you've
got a Pulitzer Prize winner on
your payroll.
Here's how:
Start With A Killer Prompt
Garbage in, garbage out. If you
want gold, you gotta dig for it.
Your prompt is your shovel. Make
it sharp.
Instead of: "Write an article
about
social media marketing"
Try something like:
"Craft a witty and engaging blog
post titled '5 Social Media
Stunts That Backfired
Spectacularly (And What We Can
Learn From Them)'. Narrate it
from the perspective of a
battle-hardened social media
manager who's seen it all.
Include real-world examples of
social media campaigns gone
wrong, the ensuing online chaos,
and the facepalm moments that
followed. Sprinkle in some
industry insights, a dash of
'I-can't-believe-they-actually-did-that'
disbelief, and actionable
takeaways for readers. Oh, and
don't forget to throw in a few
social media puns that are so
bad, they're good."
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See the difference?
You're not just asking for
content; you're setting the
stage, creating a compelling
narrative, and defining the
tone.
Pro Tip:
Include phrases like "use
analogies," "include personal
anecdotes," or "explain this
like you're talking to a friend
over coffee" in your prompts. It
helps ChatGPT break out of its
robot shell.
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Chunk It Up
Rome wasn't built in a day, and
your magnum opus shouldn't be
generated in one prompt.
Break. It. Down.
Start with an outline. Then,
tackle each section
individually. This allows you
to:
Maintain control over the flow
Inject your own ideas between
sections
Ensure each part is top-notch
before moving on
It's like building with LEGO.
One brick at a time, and before
you know it, you've got a
Batmobile.
The "Explain It Like I'm
Five" Technique
Wanna know a secret?
The best writers aren't
necessarily the smartest.
They're the ones who can explain
complex ideas simply.
After you get your initial
content from ChatGPT, hit it
with this:
"Great. Now explain this concept
like you're talking to a
5-year-old."
The result? Content that's
simple, relatable, and engaging.
You know, like a human would
write.
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The Metaphor Magic Trick
Nothing says "written by a
human" quite like a well-placed
metaphor or analogy.
ChatGPT can generate these, but
they often need a human touch to
really sing.
Try this prompt: "Generate 5
unique metaphors to explain
[your topic]. Make them witty
and unexpected."
Then, pick your favorite and
weave it through your content.
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