Glossary

 

Glossary of Business Terms

 

Customer

 

   

World of Mouth (WOM) Marketing

 

 

 

 

Word-of-mouth marketing (WoM Marketing) happens when consumers talk positively about a company's product or service to others with whom they have trusted relationships.

 

Word of Mouth Marketing WOM Marketing

 

 

WoM Marketing vs. WoM References

Word-of-mouth marketing differs from natural word-of-mouth references to company's products or services in two ways.

Inspires action.  WoM marketing promotes outstanding customer / user experience and encourages prospects to take action to to explore it.

Persistent. WoM marketing does not stop at the first interaction; it leads to follow-on interactions, if necessary.

 

 

 

The Word of Mouth Marketing Association (WOMMA) crafted a code of ethics for the industry. The best word-of-mouth marketing strategies are "credible, social, repeatable, measurable, and respectful".

 

Brand Ambassador

Opinion Leader

Buzz Marketing

 

 

 

Marketing Rainbow inspirational rapid-learning course knowledge hacking VadiK  

Discover more inspirations, insights, and highersights in these mini-courses:

Digital Marketing

Marketing Rainbow

Result-oriented Communication