Traditional marketing approaches often don't work, especially when new market niches are created. By demanding and encouraging creativity and outside-the-box thinking with no holds barred, business leaders and innovative marketers can achieve explosive growth. The effort involved can be remarkable, but so can be the rewards for your business.

Buzz Marketing, a viral marketing technique, is a word-of-mouth marketing strategy. Creating a marketing buzz is about capturing attention of consumers and the media to the point where talking about your brand becomes entertaining, fascinating, and newsworthy.

No one enjoys marketing that pushes you. Yet, most marketing and advertising follows a "push" strategy. Buzz marketing is completely different. It creates a "pull."

Getting buzz is devoting your efforts towards getting people to talk about your brand, and the media writing about it.

→ Focus on Emotional Drivers

The interaction of consumers and users of a product or service amplifies the original marketing message.

Buzz marketing is a simple concept: design your product and marketing activities in such a way that it will give people an opportunity to talk about your product or service. They don't necessarily need to recommend your business – they just need to mention it in their conversations. Buzz travels in invisible networks.

Buzz marketing involves also cultivating opinion leaders and getting them to spread information about your product or service to others in their communities. Each encounter with a consumer should appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.

Knowing Customers