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Your credibility is a key factor
in the success of your
marketing
and sales
efforts.
Credibility Marketing assumes
you already are credible, i.e.
relevant, competent,
trustworthy, and appreciated.
Empathize with your customers to
know what their concerns and
objections you may have to deal
with.
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TRAC
of
Credibility Marketing
Trustworthy, Relevant,
Appreciated, Competent |
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Be Trustworthy
Telling people about your
customer focus,
passion for customers, or
loving customer relationships
is not enough to increase your
credibility. Tell them the
stories of how you managed to
build those loving customer
relationships and tied them to
your customer-focused innovation
activities. And most
importantly, deliver on your
promise.
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Be Competent
Provide generic, insightful, and
valuable information, advice,
and solution. Start by
describing the problems your
prospects face, then offer an
attractive solution.
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SWOT
Marketing
Selling to
Six Thinking Hats |
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