Your credibility is a key factor in the success
marketing and sales efforts.
and experts attract customers and clients like magnets.
If you wish to be
better and to become
magnetic to your chosen target market,
develop your core
marketing message and build your credible
Credibility Marketing assumes you already are
credible, i.e. relevant, competent, trustworthy, and appreciated.
Be relevant. Don't talk about
your products, talk about concerns and
of your target audience. As credibility relies on communication, use
content marketing, write and publish content that is relevant to
your target audience and uses slang they relate to.
people about your
customer focus or corporate
values is easy,
but when you tell
them the story of how you learned those values and tied them to your
customer-focused actions, you increase your credibility. And most
importantly, deliver on your promise.
Be competent. Don't duplicate
others, provide generic and valuable information and advice. Start
by describing the
problems your prospects face, then offer an
Be appreciated. Testimonials do
help, but visible real-time appreciation signs work much better.
Use social media, blogs and other interactive resources to
demonstrate your likeability to a wide audience.
Understanding Risks Perceived by Customers
Surprise To Win: 3 Strategies
Core Marketing Message (CMM)
Customer Value Proposition
Top 10 Subconscious Values
Focus on Emotional Drivers
Marketing To the Subconscious
10 Key Skills of a Successful Salesperson
Endgame to Selling
Selling by Coaching
Selling by Active Listening
Question-based Selling (QBS)
Closing the Sale
How To Sell Your Ideas To Decision Makers