term cognitive dissonance is used to describe the mental discomfort that results
from holding two conflicting beliefs, values, or
attitudes. This inconsistency
between what people believe and how they behave motivates people to engage in
actions that will help minimize feelings of discomfort.
field of psychology, cognitive dissonance is the
perception of contradictory
information. Relevant items of information include a person's actions, feelings,
beliefs, and values, and things in the environment.