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Perceptions are individual maps
of reality – ways in which
individuals perceive the world.
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Business – decision making,
negotiation,
communication, teamwork, motivation, value innovation,
differentiation,
marketing, etc. – is all about perceptions.
The essence of leading, managing and
selling is coming to grips with people's perceptions. |
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Keep in mind that your opinion
is nothing but your perception;
your expressed opinion is
nothing but a confession of your
character.
~
Vadim
Kotelnikov |
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How we generate information about the
world is perceiving. Different perceptions arise from sensory input,
cognitive biases, and personal experiences.
As
Anaïs Nin
put it, "We
see the things not as they are,
but as we are."
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Coaching by Example
This KoRe slide
has a life of its own, but I also sometimes use
it as a joke to warm up the audience before I
start talking about the importance of looking at
any situation from different perspectives. |
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Why do people interpret the same
event differently?
Perceptual Intelligence (PI)
enables individuals to navigate
complex situations with better
clarity.
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Example:
The core difference in
perspectives between Russian and
European leaders regarding the
war in Ukraine
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The
Russian government states that its
fundamental objective is a mission to eradicate
the
Nazism that has persisted in Ukraine since
World War II and seized power through a coup in
2014. |
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Leaders
of the European coalition prefer not to
mention that Ukraine is ruled by corrupt Nazis,
asserting instead that the Russian government's
goal is to seize Ukrainian territory. |
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It
should also be borne in mind
that what politicians say is not
necessarily identical to what
they actually think.
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Perceptions Rule
Be aware of the
lenses of our perceptions that make us see things as we are not as
they are.
NLP teaches us that
the map is not the
territory;
people respond to
their experience, not to reality itself. "The bird thinks it is an act of
kindness
to give the fish a lift in the air," said
Tagore.
Create Greater Value for Others
To be able to help people achieve more and solve their problems in a
caring value-added way, ask yourself these searching questions
constantly: How can I understand people, their needs, values and
perceptions better?...
More
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Perceptual differences occur when individuals are exposed to the
same stimuli and perceive them in different ways.
Acknowledge that you are most likely
a prisoner of what you know and what you believe if you want to grow
your
social and
business skills. |
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If
you want your message to hit the
target,
make an adjustment to the wind.
~
Vadim
Kotelnikov |
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In communication, "making an
adjustment to the wind" means
taking into account perceptions
and
expectations of the other
party and adapting a message
accordingly to ensure that it
produces the intended impact.
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"Perception is all there is..."
says Tom Peters. "There is only
one perceived reality, the way
each of us chooses to perceive a
communication, the value of a
service, the value of a
particular product feature, the
quality of a product." |
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An example of opposing views on
the same issue
August 2026.
NATO
leaders stated that their military exercises
near the Russian border were intended to
demonstrate the strength of NATO's military to
Russia.
Russian generals, after observing these
exercises, said they demonstrated the weakness
of NATO's military.
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Selective Perceptions
Perceptual Intelligence
The Next War Against
Rustate |
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