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3Bs of Strategic Creativity
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Brainstilling −
Brainstorming −
Brainstilling
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Brainstill
to visualize
the
big picture of the desired future;
Brainstorm
to generate strategic ideas that
would get you there;
Brainstill
to visualize the resulting
future and compare it with the
desired one.
Re-brainstorm strategic ideas if
you are not satisfied with the
resulting future state.
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"Everything you can imagine is real."
~
Pablo Picasso
* * *
"If you have built castles in the air,
your work need not be lost. That is where they should be. Now put
the foundation under them.”
~
Henry David Thoreau
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