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3 Masteries
The three creativities of a proactive
leader of innovation-driven business growth are Strategic,
Entrepreneurial, and Cross-functional.
Business Growth Leaders are
proactive futurists who create an inspiring vision, develop
entrepreneurial strategies and cross-functional synergies. |
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Strategic
creativity is needed to develop
a great entrepreneurial vision, the big picture of the desired
future, and
weighted guiding principles for strategic thinking and quick
idea evaluation.
The main task of a strategic creator
is to inspire and streamline further creative, inventive and
innovative thinking efforts. |
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Entrepreneurial Creativity
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Innovation is about creating
and delivering new customer value by conquering – creatively! –
numerous and diverse internal and external enemies on the way. |
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Cross-functional Creativity
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Routes of innovation are
diverse.
Novelty may arise in various ways, but
holistic innovation that synergizes novelties and focused
innovations should not be divisible – ‘good in parts’
is no good at all. |
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