Prepare To Win the War
The will to win is important, but the will to prepare to win is far more so.
Being a brave fighter is not enough, you must also be a
Look Much Further that ‘Plan B’
Plan B works well for one-step processes. Breakthrough change and
multi-step processes though. Diverse, multi-skilled and inventive internal and
external enemies attack you every time when you take a next step towards your
Innoball helps you simulate a risky journey,
think for your enemies, learn to anticipate
them creatively in an
evaluate ideas quickly.
Radical change is 1% roadmap and 99%
The more radical change is
initiated, the more it is
the thicker the ice it needs to
and the better the coalition of change leaders must prepare for the war.
Breakthrough innovation is 1% invention and 99% entrepreneurial venturing. The
more radical innovation, the more internal and external
enemies it has, and the
better the innovation team must be prepared to meet them and trained to apply
advanced team-based entrepreneurial creativity techniques and tools.
10 Commandments of
Selling a new product is 1%
and 99% competing and winning customers
over. The more innovative a new product, the higher the switching costs for the
customers, and the more creative, flexible and adaptive competitive and
marketing strategies must be.