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Define the problem
and start
brainstorming,
"Wouldn't it be great if..."
Clarify the objective.
Have a brief warm-up
session, using a common problem or object
Brainstorm as many ideas
as possible in a short time-frame. Encourage
cross-fertilization. Allow time for silent reflection. When the
group seems to have exhausted its ideas, ask them for ten more.
Record and display all ideas.
Suspend
judgment, make sure that no critical remarks are
made.
Ask the group to identify
any
assumptions they hold.
Establish
criteria for selecting the feasible ideas.
Choose the best idea.
Evaluate the idea you
chose. Reverse
brainstorm
to identify the
failure
risks, or use
weighted criteria
for a more complete analysis.
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