cross-functional expertise to achieve
As an Innovation
sound innovation process is not enough. What is important is how you
practice it. Thus, it's all comes down to
not control by top management, that makes the process work.
To maintain the rigor of the
innovation process, you must select project managers on the basis of their
leadership skills and their
cross-functional understanding of technology, processes, finance, and
marketing. You must give leaders of innovation projects an autonomy to decide when to
focus on simulation, go fast, call
for a formal review, start
beta-testing the new product, or to blow through a
prototype review gate that combines prototype and product development
steps in order to accelerate time to market.