Vadim Kotelnikov advice quotes

Being just perfect is not enough you must also be remarkable and rememberable. You must position your brand in the mind of your prospect.

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon



Positioning is a new approach to differentiation, communication, advertising and marketing.  It is an organized system for finding a window in the mind of your prospect in order to position effectively over there a product a brand, a company, a merchandise, a service, or a person against its main competitors.

This system is based on the concept that communication can only take place at the right time and under the right circumstances. The mind accepts only that new information which matches its current state. It filters out everything else. In other words, positioning is a process by which a psychological "anchor" has been placed into the minds of prospects so that they come to choose one specific person or company over another.

Positioning is what you do to the mind of the prospect you look for the solution of your problem inside the prospect's mind. Anyone can use positioning strategy to get ahead in the game of life.


KoRe 10 Positioning Tips

Brand Positioning

Stand Out

Competitive Differentiation

Depositioning Competitors


Innompic Peace Prize Positioned

Unisys Repositioned





"The Perception is the Reality"

If you do want your message to be accepted by another human mind, accept the premise that the receiver is always right. Concentrate on the perceptions of your prospect not the reality of the product. Perception is the reality you have to deal with. By turning the process around, by focusing on the prospect rather that the product, you simplify the selection process in his mind in your favor and increase greatly your communication effectiveness.


Marketing Is About Dealing with Perceptions

What Makes People Buy

10 Commandments of Positioning








Vadim Kotelnikov advice quotes

Coaching by Example

Vadim Kotelnikov


Invented and launched in 2001, Business e-Coach was the first free online business education resource. As it was first to market, the initial brand positioning was easy. The slogan "We don't teach we inspire!" differentiated Business e-Coach from traditional educational institutions for decades.




Innompic Games vs. traditional social networks

Traditional social networks are primarily single-dimensional they help people communicate.

Innompic Games (IG) deliver clearly differentiated huge additional benefits as a two-dimensional social network that helps people grow as well.

  Creating Value Online Social Networks: Opportunities and Strategies Fun4Biz: Business Model Competitive Differentiation Innompics Differentiated 10 Success Lessons from Facebook Why Google+ Failed Innompic Games: Helping People Grow Vadim Kotelnikov LinkedIn Instagram Twitter The Tree of Online Success Social Netwroks: Value Created - communication, growth - by Facebook, Twitter, LinkedIn, Fun4Biz, CimJoy



Innompic Peace Prize positioned

The True Peace Way
no one walked before

The Innompic Peace Prize was announced after the international group of experts had analysed major international peace award practices and discovered that none of them nurtured true peace in the World.

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