Warren Buffet's Investment Criteria

When asked what was the most important thing he looked for when evaluating a company to invest in, Warren Buffett replied without hesitation, "Sustainable competitive advantage“... More

→ Sustainable Competitive Advantage 

Winning and Retaining Customers

Your sustainable competitive advantage ‒ the unique and → valuable → benefits that no one else can give your customer ‒ helps you to → differentiate yourself and your product or service from that of your competitors and develop a successful → Customer base... More

Own Your Competitive Advantage

You will never → lead in innovation or be faster to market than your competition if you depend on other for your core technology.

While, according to the new standard operating procedures (SOP) and → 80/20 Principle it is advisable to get rid of and outsource everything that isn't vital to your core business, make sure that, while doing so, you don't "toss the baby out with the bathwater". Every business can and should own one or several competitive advantages – the difficulty is figuring out what they are... More

→ Smart Business Architect 

 GE

Behave Like a Small Company

→ Jack Welch, the legendary leader of GE, believed that small companies have huge competitive advantages. They "are uncluttered, simple, informal. They thrive on → passion and ridicule bureaucracy. Small companies grow on good ideas – regardless of their source. They need everyone, involve everyone, and reward or remove people based on their contribution to → winning. Small companies dream big dreams and set the bar high  – increments and fractions don't interest them."... More