Vadim Kotelnikov    

Fast To Market

Bring New Products and Services to the Market Faster than Your Competitors


Business e-Coach 


Fast To Market Innovation Innoball Vadim Kotelnikov innovation key quotes and concepts Beta Testing Improvisation-driven RPM Lean Production Empowered Cross-functional Team Guiding Principles Guiding Structure Innovation System Simulation Games Synergistic Team Inspire Your Team Kore 10 Innovative Thinking Tools Organization and People How To Be Fast to Market: People, Enablers, Boosters, Innoball, Vadim Kotelnikov 

Effective Innovation Process

7 Lessons from Silicon Valley Firms

● Produce top quality at lightning speed.



Business BLISS

8 Best Practices of Successful Companies

  • Introduce new products faster that the competition... More

3 Strategies of Market Leaders


Competitive Strategies

Survival Strategies

Market Leadership Strategies  >>>

New attributes & Line extensions

New Product categories, New brands, and Speed >>>

Fast to Market Tactics1

Stand Out from the Competition

Victory in the marketplace comes from your ability to surprise customers and competitors. You must produce top quality new products at lightning speed... More



Be the First in Your Category

Be the first in your category ‒ it's better to be the first than it is to be better. It's much easier to get into the mind of consumers first than try to convince people you have a better product or service than the one that did get there first... More

If you can't be first in a category, set up a new category you'll be the first in... More

Creating Sustainable Profits: 9 Questions To Answer

Case Studies Google

Google is the Internet’s number one search engine today.

10 Success Lessons from Google

What is the reason for their remarkable success? It’s beta testing and market learning. They launched a less than perfect service into the market place to get market feedback. Feedback is the answer to dominating a market. It also makes great business sense. Other search engine companies were trying to perfect a product by themselves separate from their target market as Google was continuously and rapidly upgrading their original beta version in close cooperation with customers. They knew that the target market never lies.  >>>

Learning SWOT Questions

Launch a Crusade

Fast companies don't use a vision or a mission to move fast. They launch a crusade.

Own Your Competitive Advantage

"One of the tactics used by companies that specialize in getting to market fast in their refusal to give up, sell, or have usurped from them the things that provide them a competitive advantage."1


Innovation-friendly Organization



Sun Tzu: The Art of War

Being a little ahead of your opponent, often provides greater advantage than superior numbers or greater resources.

Sun Tzu

The Art of War


The world is changing very fast. Big will not beat small anymore.

It will be the fast beating the slow.




Mark Zuckerberg business advice quotes Facebook

Whether you company small or big, place a really big premium on moving quickly. Since its early days, pir company’s motto was, “Move fast and break things".

Mark Zuckerberg





1. It's not the BIG and eats the SMALL... it's the FAST that eats the SLOW, Jason Jennings and Laurence Haughton