A passionate team is characterized by wholehearted cooperation and enthusiastic teamwork where all individuals work together sincerely and joyfully with full commitment to a shared purpose.

Love for each other inspires and energizes team members, boosts team creativity and innovation.

Value innovation is about love – shared passion for work multiplied by shared love for customers.

An empowered passionate team is led by a super-passionate team leader by example and operates in a passionate, inspirational, and productive environment.

Benefits of having a passionate team are enormous and diverse. They include increased creativity, lasting inspiration, better collaboration, smarter innovation, and higher productivity.

For an passionate team, there are no difficult tasks, only tasks that inspire great achievements.

"When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They’ll want to do what’s best for Apple." ~ Steve Jobs