As a start of creating more value, both
internally and externally, Browne opened up the organization,
decentralized it, established information sharing and knowledge
management networks and developed
action plan for competitive corporate learning.
To find a
creative chaos and order and free the energy in BP, Browne moved
the organization to the situation that was at the edge of chaos. He
created room for
different thinking. The company adopted new business
thinking and a new relationship to its
approaches to developments, new working relationships with
contractors and new alliances have been adopted.
included also process
outsourcing, and asset
Most importantly, it included total changes in BP
As a result of corporate
transformation, BP increased the value of its share price by a
factor greater than 10 in a period when other companies were seeing
marginal improvements in their share prices. The overall benefit of
company-wide transformation was measured in billions of dollars.