Idea Management

Managing Creativity

Creative Chaos Environment

Creating Chaos Within a Structure to Inspire Creativity and Accidental Discoveries

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!


"Without order nothing can exist – without chaos nothing can evolve."

Inspiring Culture: 5 Elements


"New ideas are not born in a conforming environment."  

~ Roger von Oech


The JAZZ of INNOVATION (Ten3 Mini-course)


The Jazz of Innovation Creative Chaos Creative Chaos Creative Chaos Innovation System Innovation System Continuous Innovation Radical Innovation Vadim Kotelnikov Creative Chaos Environment Creative Chaos Environement and Innovation Management - The Jazz of Innovation

The Jazz of Innovation

11 Practice Tips

  • Establish a creative chaos environment to inspire creativity and trigger accidental discoveries. Encourage improvisation and wild play. Find the right balance between order and chaos... More


Creative Chaos Environment Discovery Cross-functional Expertise Systems Thinking The Power of Attitude Creative Chaos and Accidental Discoveries

Entrepreneurial Creativity

Your entrepreneurial creativity is a synergistic combination of your three capabilities:

  1. Creative thinking skills

  2. Cross-functional expertise

  3. Internal motivation... More


Inspirational Business Plan: Successful Innovation

Innovation Management Team: "There ain't no rules around here. We're trying to accomplish something!" ~ Thomas Edison... More

10 Ways To Murder Creativity

  • Ask for a 200-page document to justify every new idea... More

Balanced Organization: 5 Basic Elements

Corporate Capabilities (Water):

The Jazz of Innovation

The improvisation-driven model for innovation project management doesn’t discard structure, just as there is a clear structure to good jazz. In innovation, this structure is created through roadmaps, guiding principles, business processes, systems and organizational charts... More

Finding the Right Balance Between Structure and Chaos


If you wish to establish an effective creative chaos environment, you must find a delicate balance between chaos and a guiding structure. You need a certain amount of chaos to be creative but not to the point that you feel overwhelmed by its amount. Too much uncertainty discourages people from mobilizing their best effort. Direction and purpose and a certain amount of structure create freedom. People feel liberated by goals and guidelines.

Successful organizations must balance structure and bureaucratic processes at one extreme with the fluid creative chaos of relationships, interests and transactions, which enable it to be innovative and alive, at the other.

 Case in Point  BP

To evolve BP into an adaptive organization, one that would be better able to survive and prosper in today's uncertain and turbulent times, John Browne decided to raise the creative tension. He established the preconditions necessary for creating such tension and deliberately moved the organization to a situation that was at the edge of chaos. That is, the point at which a natural equilibrium is found between chaos and order, comparable to the conditions in the evolving natural world.

The Way Our Mind Works

Our brain is divided into two hemispheres, the left and the right, and each hemisphere specializes in different functions, processes different kinds of information, and deals with different kinds of problems. The left brain works more with logic and analysis, the right works more with emotions and imagination. Intuitive, emotional, and creative work is performed by our right brain.

You must divide time between the left-brain and right-brain activity to achieve better creativity results. If you keep bouncing back and forth between creative and analytical activities, you'll get a headache and won't produce your best results. Analysis, evaluation and judgment get in the way of creativity.

That's why in brainstorming sessions we suspend judgment while we generate ideas. Similarly, radical innovation project managers apply the loose-tight leadership technique to divide time between divergent and convergent thinking by their team members at different project stages... More

Accidental Discoveries

Many ideas surface in the strangest ways, often when they are least expected. Sometimes they seem to pop up almost by accident. The accidental discovery is triggered by chaos and contradictions, rather than by order and logic.

Cross-Pollination of Ideas

Winning innovative solutions are inspired and developed in the process of cross-pollination of ideas, rather than narrowly focused search... More


 Discover much more in the


The Fun Factor...

Challenging Assumptions...

Get Good Ideas from Everywhere...

Freedom To Fail...

Keeping Eyes Open for Inspiration...

Discovering New Opportunities...

Inspiring Accidental Discoveries...

Creativity Management...

Innovation-adept Culture...

 Case in Point  IDEO...

 Case in Point  Unilever...

 Case in Point  Google...

 Case in Point  Silicon Valley Firms...




  1. The Art of Innovation, Tom Kelley

  2. Designed Chaos, Virtual Advisor Inc., An interview with David Kelley, founder and CEO of IDEO

  3. An Empirical Test of Nonaka’s Theory of Organizational Knowledge Creation, Richard G. Best, Sylvia J. Hysong, Charles McGhee, Frank I. Moore, Jacqueline A. Pugh

  4. Real Power: Business Lessons from the Tao Te Ching, James A. Autry & Stephen Mitchell

  5. Engaging Chaos Together, Jane F. Miller

  6. Tired of Strategic Planning?, The Times of India

  7. How To Jazz Up Innovation, Linda Stern

  8. "Innovation," Vadim Kotelnikov

  9. "Entrepreneurial Creativity," Vadim Kotelnikov

  10. "Innovation-friendly Organization," Vadim Kotelnikov

  11. "The Jazz of Innovation," Vadim Kotelnikov

  12. "The Jazz of Innovation: 11 Practice Tips," Vadim Kotelnikov

Creativity Management: INSPIRING CORPORATE CULTURE (Ten3 Mini-course)

 Discover much more!


Entrepreneurial Creativity

Keeping Eyes Open for Inspiration

The Jazz of Innovation

11 Practicing Tips

 Humorous Business Plans

How To Succeed In Innovation

Inspirational Business Plans

Successful Innovation

Innovation-friendly Organization

Organizing for Innovation: Organizational Models that Support Innovation

How To Transform Your Business Into an Innovative and Creative Culture

Guiding Principles To Liberate Employees from the Fear of Trying New Things

Smart Corporate Leader

Systemic Innovation

Smart Business Architect

3 Strategies of Market Leaders



Free Micro-course

10 slides

The Jazz of Innovation