Why Strategic Motivation?

Without strategic → motivation, without
the →  organization's enthusiastic involvement and participation of inspired people, it is impossible to implement any strategic plan.

"People often say that motivation doesn't last. Well, neither does bathing – that's why we recommend it daily." ~ Zig Ziglar

Two Kinds of Motivation

Attitude Motivation
– addressing people's → thinking and feelings  >>  Examples

Incentive Motivation
– providing a reward to a person or a team for their activities or results  >>  Examples

Both types are at their most effective when both are at work

Using Strategic Intent to Motivate Idea Generation

Strategic intent is senior management's primary motivational tool for radical idea generation. Senior management uses strategic intent to communicate a misfit between current resources and corporate aspirations, provide the strategic direction and motivate idea generation when it actively encourages the quest for new opportunities... More

Launch a Crusade

Cause is that which gives rise to an action, a motive, a principle, a belief and purpose. A cause is the real reason your business exists, it answers the question "Why we are really doing this?". A cause provides inspiration, a feeling of belonging, a sense of purpose and loyalty, a desire to work as a team, and a catalyst for action... More

Strategic Motivation System

"Formalizing the strategic motivation system includes establishing a system of daily incentives for employees, especially those who are responsible for strategy development and implementation. The formal system is presented in a document, where all suggestions about motivation and incentives are developed and described. It includes all moral, social, and financial instruments of motivation of individual employees and groups of employees. Special recognition and awards should be given to those who go above and beyond in creating and implementing → strategic ideas," advises Vladimir Kvint... More

 → 25 Lessons from Jack Welch:  Stretch!

Jack Welch's goal was to make GE "the world's most competitive enterprise."

→ Jack Welch urged all people at GE to stretch. Stretch is a goal or challenge that is significantly beyond the organization's current performance level. Stretch targets energize.  "We have found that by reaching for what appears to be the impossible, we often actually do the impossible; and even when we don't quite make it, we inevitably wind up doing much better than we would have done," wrote Jack Welch... More

9 Signs of a Losing Organization

① Fuzzy Vision: corporate vision and mission don't inspire people; lack of strategic alignment; people don't know where the organization is going and what it is trying to achieve in the future... More