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You’ve got to start with the customer
experience and work backward for the
design and the
technology. |
Steve Jobs |
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Integrated Art and
Science
When merged together, iterative design thinking and scientific methods help us
to explain and predict
trends, to develop a better understanding of the world and act within it
more effectively...
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Benefits of Design
Thinking
Design thinking can help you develop a better customer experience, a new product
and/or service, process, or even reinvent your entire business or personal life. Design
thinking helps
entrepreneurs,
intrapreneurs and managers to
create more user-centered products and services, and to spawn desirability in
customers. Design thinking is also a great
tool for creating
outside-the-box solutions to various
complex problems and challenges that occur around us in
life
and
business...
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The Process of
Design Thinking
The process of design thinking is a series of
steps for
gaining insights, setting objectives, generating options, testing strategies, and getting
feedback...
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Futures Thinking and Design Thinking
Futures Thinking can feed into Design Thinking. Divergent and convergent
phases of the Futures Thinking process produce a series of scenarios, which
illustrate multiple options for what the future might be. The end-point of the Futures Thinking process can be
seen as the starting point for the
Design Thinking process.
You can then create product concepts and designs for any one of these future
scenarios...
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Design Thinking and Business Design
Design thinking will help you to:
● understand consumers, the market, its players and forces;
● identify and articulate most
critical assumptions;
● gain insight into and learn from
cross-industry best practices;
●
develop a
business model prototype, evaluate it, test it, learn, and iterate...
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INNOBALL-assisted Business Design Process
Play INNOBALL
(Innovation Brainball) simulation game with the most promising 'What
If?' scenarios. Powered by KoRe 10 metaphoric innovative thinking
tools (10
KITT), Innoball engages and synergizes all the four types of
design thinking: abstract, generative, concrete and analytical...
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