Innovation is a pervasively cross-functional process. When ideas meet and information comes together, you bring innovations to market smarter and faster.

A synergized diversity of ideas and opinions are needed to generate high quality solutions.

  Cross-functional innovation team, benefits, composition, new product develoment




Innompic Games

At INNOMPIC GAMES, the World's #1 innovation contests, the Art of Innovation is approached in a holistic A-to-Z/360 way. Innoteams must be cross-functional to perform wonderfully.








10 Commandments of Innovation

Synergize. Build and lead a cross-functional team... More

10 Humorous Tips on How To Prevent Innovation from Putting Roots Down in Your Organization

❹ Don't establish cross-functional innovation teams.

❺ Prevent cross-pollination of ideas among departments... More

Balanced Organization: 5 Basic Elements

Wood (Corporate Capabilities):

Teamwork is made a religion, cross-functional innovation teams are empowered... More



New Product Development by Cross-functional Teams

Recommendations to Top Executives4

Innovation Team

Creativity and Social Interaction2

  • Creative ideas do not arise spontaneously but are born out of conscious, semiconscious, and unconscious mental sorting, grouping, matching and melding. Interpersonal interactions at the conscious level stimulate and enhance these activities.  >>>

  • At any point in an innovation process, team leaders need to exercise the loose-tight approach Download PowerPoint presentation, pdf e-book manage both the expansion of thoughts that gives rise to potentially creative alternatives and the homing of a viable option... More

Cross-functional Team Meetings

Why Cross-Functional Teams?

Innovation, the source of sustainable competitive advantage for most companies, depends upon the individual and collective expertise of employees. In today's era of systemic innovation, it is more important for an organization to be cross-functionally excellent than functionally excellent. In addition to formal planning at the business level, best-practice companies use crosscutting initiatives on major issues in order to challenge assumptions and open up the organization to new thinking.

Creativity of Groups

In cross-functional teams, individuals from different backgrounds draw upon their pools of tacit, as well as explicit knowledge, to contribute... More

 Discovering Synergies

Synergy is the energy or force created by the working together of various parts or processes.

Synergy in business is the benefit derived from combining two or more elements (or businesses) so that the performance of the combination is higher than that of the sum of the individual elements (or businesses)... More

Ask Searching Questions

Don't ask one or two questions and then rush straight towards a solution. With an incomplete understanding of the problem it is very easy to jump to wrong conclusions.

Ask open-ended questions that elicit a wide rage of answers:

Create Road-Maps

In strategic innovation road-mapping, the starting point for knowledge building and learning about the innovation concept is to establish a shared view of trends, disruptive technologies and other discontinuities, and related events that could shape the future. The goal of the road-mapping is to develop the innovation strategy to choose and do the right things. The goal of innovation management is to implement this strategy well... More

Co-innovate with Your Suppliers and Customers

Keep your major suppliers and customers Download PowerPoint presentation, pdf e-book well informed of your new product/service development Download PowerPoint presentation, pdf e-book plans and build bridges through allowing them to work together to develop these new solutions Download PowerPoint presentation, pdf e-book... More

Leverage Cultural Diversity

Cultural Differences Download PowerPoint presentation, pdf e-book

One advantage of cultural diversity is the potential for  innovation arising from the presence of multiple perspectives. Yet, it is  clear that not all multicultural teams/organizations are able to harness this benefit.

Cultural intelligence (CQ) may enhance the likelihood of innovation success in culturally diverse teams/organizations. CQ facilitates the reconciliation of differences and conflicts, and enhances the probability of arriving at culturally synergistic solution that embraces the ideas or interests of various parties.  >>>

Innompic Games icon Innompic Teams

In order to create a radical innovation and achieve strategic  business success, the Innompic Team should be entrepreneurial and cross-functionally excellent... More

  How To Build an Great Innompic Team    Innompic Trainings





Akio Morita advice quotes Sony

I see true innovation to be made up of three 'creativities' creativity in technology, product planning, and marketing.

Akio Morita




Achieving Deep Customer Focus: 10 Critical Breakthroughs

By. Prof. Sandra Vandermerwe, Tanaka Business School, University of London

Articulate the new market space (desired customer outcome). Rely on "intelligent hypothesis" rather than research alone, since you are in a way inventing the future. Build cross-functional teams and let people in different product groups and disciplines see how they could contribute to the new market space... More


1. Knowledge, Groupware, and Internet, Butterworth Heinemann

2. The Role of Tacit Knowledge in Group Innovation, Dorothy Leonard, Silvia Sensiper,

3. Relentless Growth, Christopher Meyer

4. How To Kill a Team's Creativity, Sethi R., Smith D. and Park W., HBR

5. Modern Management, Samuel C. Certo


Systemic Innovation

Cross-functional Teams >> Empower >> Meetings

Harnessing the Power of Diversity

Synergize Diversities

Co-innovate with Your Customers and Suppliers

New Product Development Recommendations

Cross-functional Excellence >> Innovator

System Approach to Change Management


Innovation Team >> 10 Tips Hot Team Inspire Your Team

Team vs. Group

9 Roles of a Team Leader

Intellectual Teamwork

Synergistic Team    Passionate Team

Idea Management

Creativity Management

Creative Chaos Environment

Mutual Creativity in Business Partnerships

Cross-pollination of Ideas >> Tips

Spiral Integration of Ideas (SPIN)

Brainstorming >> 10 Rules How To Run

Let the Best Ideas Win

Techniques for Fast Evaluation of Ideas >> 4x2 Perceptual Positions

Knowledge Management

Managing Tacit Knowledge

Systems Thinking

Innovation System

Innovation-Friendly Organization >> Organization and People Culture

Innovation Process

Corporate Culture

Team Culture    Inspiring Culture

Creative Dissatisfaction

Cultural Intelligence

Managing Cross-Cultural Differences


Silicon Valley Firms