Business Cause

 

  

 
 

A "business cause" refers to a noble purpose or mission that drives a company beyond mere profit-making. It imbues the business with a higher meaning, making it more human, valuable, vibrant and connected to its stakeholders – employees, customers, investors, partners, and society.

A great business cause inspires. It turns employees to impact crusaders and motivates them to give their best to the company.

  

Business Cause

How To Turn a Cause to a Crusade

Business Crusade

Launch a Business Crusade

Fast Company

Fast To Market

  

 
   

Examples of Winning Business Causes

 

  

 
 

Business e-Coach

"To create a virtual environment inspiring entrepreneurial creativity and innovation."

Innompic Games

"To boost challenge-based learning, creative collaboration, and visionary unity rapidly and joyfully."

Walt Disney

"To build a place to make people happy."

Fun4Biz

"To develop an enjoyable entrepreneurial environment inspiring innovation, creative exchanges, and fun-driven competition and helping creative achievers grow and shine."

Charles Schwab

"To be the most ethical and useful financial services company in the world."

Telepizza

"To create a world of Telepizza citizens."

  

 
 

AOL

"To build a global medium as central to people's lives as the telephone or television, only more useful."

Wal-Mart

"To build stores where the common person could buy the same stuff as rich people."

   Business Cause - Lessons from Business Legends

 
Business Cause Business Success 360 rapid learning course by VadiK  

Southwest Airlines

"To free the skies." Despite its ever-increasing size, Southwest Airlines has managed to maintain a strong, purposeful, and inspiring culture in which every employee is still on a crusade to free the skies. No employee shows up for work just to "do a job."

The Southwest Airlines vision is so strong that every employee is a crusader of freedom.

  

 
 

Hotmail

"To democratize communications and change the world."

  

Strategic Motivation

Provide the Strategic Direction